Tuesday, March 6, 2012
Rankings Corporate Jungle: Voice & Smash Rise
After going for a hit from facing Daytona 500 a week ago, NBC’s The Voice (6.1/16) returned back using its first fight round, that was up 13% from a week ago for that show’s best result because the publish-Super Bowl Monday episode. At 10 PM, Smash (2.7/7) was up a large 17% to reverse its initial rankings downtrend. After two days of double-digit drops following a premiere, Smash held steady last Monday before heading up last evening — it’s very good news for NBC’s new regime, which put the majority of its eggs within the Smash basket this year. NBC’s selection, which won the evening in 18-49 (4.9/13) and total audiences (13.7 million), was assisted by CBS, which broadcast reruns. (ABC’s 10 PM drama Castle also would be a repeat.) Fox’s Alcatraz broadcast two back-to-back episodes (1.9/5, 1.8/4). The very first was up a tenth as the second was flat using the series’ newest hourlong original two days ago. ABC’s broadcast a 2-hour The Bachelor: The Ladies Tell All special (2.5/6), that was lower a tenth from a week ago and lower 19% from last spring’s special once the Bachelor didn't face The Voice. The CW also broadcast repeats.
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