Its Official: Trisha Cardoso Attracted on As Top Communications Executive At Showtime

Trisha Cardoso Lands Top Showtime PR Job Showtime Systems today introduced the appointment of veteran PR executive Trisha Cardoso up communications publish of EVP, Corporate Communications. Cardoso works Richard Licata who departed last evening to participate his former boss Robert Greenblatt as EVP communications for NBC Entertainment. In their new role, Cardoso, who started her professional career in Showtime’s PR department two decades ago, will oversee Showtime Systems’ programming publicity, media and talent relations, occasions, corporate branding and pr. She'll also function as organization’s chief press officer to ensure that as communications liaison with parent company CBS Corp. Cardoso is not a straight-forward choice for the job as she doesn’t result from another network or studio. The first sort SVP publicity for Vital Network TV spent yesteryear eight years outdoors in the spotlight, controlling her own proper speaking to firm although raising her daughter. Cardoso oversaw crisis communications, lifestyle marketing, media relations and social mediaoutreach for a range of clients, like the Hollywood-centric ICM, seriesTwo . 5 Males, producers James Burrows and Chuck Lorre, additionally to non-entertainment organizations the California Condition Summer season School for your Arts, the African nation of Gabon, The Turks & Caicos Worldwide Film Festival, Hudson Jeans, as well as the five-star luxury resort Pelican Hill in Newport Beach. It absolutely was really Cardoso’s unorthodox background that be a huge hit to Showtime’s entertainment leader David Nevins who introduced the mission for Licata’s alternative. “My goal wound up being to hire a roofer creatively inspired andstrategically focused,who could also bringa large picture perspective,” he mentioned. “I’ve known and respected Trisha for quite some time, then when you mix her broad connection with such varied regions of the communications business along with her extensive background in entertainment media relations, you have a very formidable leader for that already top-notch communications department.” Showtime’s Robin McMillan, SVP, Pr, is constantly on the supervise consumer pr teams on shores. Johanna Fuentes, V . p ., Corporate Pr, is constantly on the handle corporate trade and business media relations. Both will account to Cardoso. As SVP of Advertising, Publicity and Promotion for Vital TV, Cardoso oversaw trade, consumer media, award campaigns,and mix-promotions on all series, including juggernaut Frasier. Before joining Vital in 1993 as V . p ., Media Relations, she was V . p ., Entertainment Marketing for Burson-Marsteller, where she oversaw media campaigns for Coca Cola, The Grammys, the Golden Globe and seriesNorthern Exposure andCheers. She grew to become an associate of Burson-Marsteller in 1991, combined with formerly been Director of Television for Mahoney Communications.